Best digital marketing quotes: In any industry, quotes are a very powerful way of communicating ideas and ideals. Digital marketing (SEO) is no exception. Digital marketing quotes are a great common reference point for digital marketers, a creative inspiration to use in your own digital content, and also — most importantly — a way to communicate with your clients.
Digital marketing quotes are some of the most memorable and inspirational quotes in the industry. It’s important to realize how much work, thought and preparation goes into digital marketing. These quotes can help you learn how others in the field think and approach digital marketing.
Stay motivated and inspired with these best digital marketing quotes. Here are the very best digital marketing quotes that you’ll find on the internet. They’ll inspire and motivate you to do better in your career, whatever your role might be.
Related: SEO Quotes to Build Your Digital Marketing Strategy
Best Digital Marketing Quotes – Online
Don’t say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it. – Erin Bury
Marketing is really just about sharing your passion. – Michael Hyatt. Best digital marketing quotes!
The best marketing doesn’t feel like marketing. – Tom Fishburne. Best digital marketing quotes!
The best place to hide a dead body is the second page of Google search. Best digital marketing quotes!
Don’t be afraid to get creative and experiment with your marketing. – Mike Volpe. Best digital marketing quotes!
Content is key, because it’s how a website creates an online experience. – Adam Audette. Best digital marketing quotes!
Companies are rushing headlong into content today, and rightly so. It’s a battle to get noticed online amidst the noise and crowds. – Adam Audette
Just as conventional advertising must recognize and address cultural cues, digital marketing will increasingly be compelled to do so as well. – Christian Kugel
Integrating your online marketing efforts is all about breaking down silos and delivering amazing results. Social and SEO marketers are a big part of this. – Jim Yu
If there’s a lot of buzz around one form of marketing, I tend to look for what makes it effective and use that information to branch into a different promotional area. – Debra Mastaler
Most analog marketing hits the wrong people, or the right people at the wrong time. Digital is more efficient and more impactful because it can hit only the right people, and only at the right time. – Simon Silvester
There’s a lot of fear-mongering about losing control of your brand online, when, in fact, you’ve got control over as much as you always have: how you present your business and how you act. – Jay Baer & Amber Naslund
Search is an integral part of truly integrated marketing campaigns that ties offline and online elements together, pushing consumers to engage with static media, or giving them the option of responding to offers or ideas promoted by them. – Joe Mandese
Digital Marketing Quotes 2021
Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access. – Kristi Hines
By listening, marketing will re-learn how to talk. – Doc Searls & David Weinberger. Best digital marketing quotes!
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. – Guy Kawasaki
SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked. – Duane Forrester
To accompany the four Ps of classical marketing, marketers would do well to instill the digital four Cs, around conversation, collaboration, culture and compensation. – Zaid Al-Zaidy
On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics. – Duane Forrester
Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers. – Scott Stratten
As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most. – Jeanette McMurtry
In today’s information age of marketing and Web 2.0, a company’s website is the key to their entire business. – Marcus Sheridan
[Content Marketing] a more competitive environment, but those who have real empathy for web users and influencers AND have the SEO skills to infuse their work with great keyword targeting, search accessibility, etc., are going to have ongoing success. – Rand Fishkin
Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce. – Michael Brenner
Digital Marketing Quotes 2022
Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but it is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc. – Chris Bennett
Content is king, but marketing is queen and runs the household. – Gary Vaynerchuk
Content marketing is a commitment, not a campaign. – Jon Buscall. Best digital marketing quotes!
It’s not that ‘content is king,’ but content certainly is The Hand of the King. – Marshall Simmonds
Marketing tells the world you’re a rock star. Content Marketing is showing the world you are one. – Robert Rose
Content marketing has become the catalyst that fuels search and social media activity. – Jim Yu
Know your market, have access to them directly and provide content and promotions that you know will evoke an emotional response. – Debra Mastaler
Make the prospect a more informed buyer with content. – Robert Simon. Best digital marketing quotes!
It is no coincidence that the increasing focus on content marketing closely follows significant Google algorithmic changes aiming to give users a better search experience. – Jim Yu
Digital Marketing Quotes for Customers
Think like a customer. – Paul Gillin. Best digital marketing quotes!
Make the customer the hero of your story. – Ann Handley. Best digital marketing quotes!
Know what your customers want most and what your company does best. Focus on where those two meet. – Kevin Stirtz
Strong customer relationships drive sales, sustainability, and growth. – Tom Cates. Best digital marketing quotes!
There is no black magic to successfully attracting customers via the Web. – Rand Fishkin. Best digital marketing quotes!
Smartphones are reinventing the connection between companies and their customers. – Rich Miner
You are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors. – Mike Kuniavsky
Digital Marketing Quotes for Business
People ignore design that ignores people. – Frank Chimero. Best digital marketing quotes!
On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. – Brian Clark
Never let your ads write checks that your website can’t cash. – Avinash Kaushik. Best digital marketing quotes!
Word of mouth can be as important, if not more important, to neighborhood businesses as traditional advertising. – Ekaterina Walter
Once you have your questions and stories, map them to the buying process – just as your prospects will experience them. – Ardath Albee
It’s much easier to double your business by doubling your conversion rate than by doubling your traffic. – Jeff Eisenberg
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. – Brian Halligan
When you break down all the fluff, there are two ways to promote and market your business: dumber, slower, and expensive — or smarter, faster, and cheaper. – David Siteman Garland
People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table. – Veronica Fielding
No matter what anyone tells you, it takes a lot of hard work, patience, trial and error. It takes a belief in yourself that you can do it because the truth is that if you don’t think you can – then you’re pro1bably right. – Pat Flynn
Quotes on Digital Marketing – Content Marketing
By creating and publishing remarkable content in a form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. – Jonathon Lister
Content is ANYTHING that creates a compelling experience. But it’s so much more, because you quickly realize that you can’t really know which content types to create until you understand which content types people want. – Adam Audette
Everything you do has to drive content, and the rest takes care of itself. – Chris Bennett. Best digital marketing quotes!
What continues to plague search marketers is their adherence to old-think issues: “Content is hard to create.” “Links are too hard to build organically.” This type of focus blinds you to more important things. – Duane Forrester
Since people tend to share links (content) that affect them emotionally, it’s more important than ever to understand the demographic you’re selling to. – Debra Mastaler
Digital Marketing Services Quotes – Content Marketing
The content is the reason the search began in the first place. – Lee Odden
The content is King but engagement is Queen, and the lady rules the house! – Mari Smith
Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. – The Cluetrain Manifesto
Content builds relationships. Relationships are built on trust. Trust drives revenue. – Andrew Davis
Content is anything that adds value to the reader’s life. – Avinash Kaushik. Best digital marketing quotes!
Content is not king, but a president elected by the votes of those whom it aims to rule. – Raheel Farooq
Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it. – Joe Chernov
Good content isn’t about good storytelling. It’s about telling a true story well. – Ann Handley. Best digital marketing quotes!
The days of SEO being a game outsmarting algorithms are over. Today’s content strategy and valuable, sustainable strategies are essential, not just tricks and links. – Adam Audette
Stay focused on creating engaging content experiences and impressing visitors with thoughtful usability, making their job (answering their questions) easier. – Duane Forrester
Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results. – Debra Mastaler
Marketing Digital Quotes – Content
The key is to present the right content to the users at the time they need it in an engaging manner, across all channels they visit. – Jim Yu
SEO is fundamentally a set of methodologies that make it easier for search engines to find, include, categorize and rank your web content. – Lee Odden
Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. – Jim Yu
There are three objectives for content marketing: reach engagement conversion. Define key metrics for each. – Michael Brenner
Before you create any more “great content,” figure out how you are going to market it first. – Joe Pulizzi
Content: there is no easy button. – Scott Abel. Best digital marketing quotes!
Not viewing your email marketing as content is a mistake. – Chris Baggott
Over the last two years, 90% of global data has been produced by digital, search, and social content. – Jim Yu
People share, read and generally engage more when content has surfaced through those they know and trust. – Malorie Lucich
Traditional marketing talks to people. Content marketing talks with them. – Doug Kessler. Best digital marketing quotes!
Instead of one – way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it. – David Meerman Scott
Focus on the core problems your business solves and put out lots of content, enthusiasm and ideas about how to solve that problem. – Laura Fitton
Here’s the thing: the term “content marketing” is just a rebranding of what good digital marketers already know and have been acting on for years. – Marshall Simmonds
Organizations who can’t match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO. – Rand Fishkin
A company that builds a loyal social following has a built-in army to promote their content, day in and day out. The content will get shared, get links, send social signals…all of which can’t be a bad thing. – Will Reynolds
We should be thinking about social and search as channels that need a unified approach, because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge. – Will Critchlow
People will come to your site because you have good compelling content. You need to hit it from all angles: blog posts, articles, graphs, data, infographics, and interactive content – even short pictures when you Tweet. – Chris Bennett
If you have sufficient PageRank, and you regularly publish new content – yes, Googlebot will return frequently to your site to crawl your articles, which will then be indexed. But if you just have plenty of content – even if you publish 5 new unique, original articles a day – Google doesn’t care. No one hears your tree falling. – Gab Goldenberg
Social Media Marketing Quotes
The overarching problem is that everyone sees and uses social media from a different perspective. – Neal Schaffer
We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social. – Sandy Carter
It’s just like people writing about social media, but giving you a half-truth about how it organically spreads rather than mentioning what they really do to seed it…and where one rats out the next while selling himself to the highest bidder. – Aaron Wall
Sell-sell-sell sales methods simply do not work on social media. – Kim Garst
Social media creates communities, not markets. – Don Schultz. Best digital marketing quotes!
Social media is more about sociology and psychology than technology. – Brian Solis
Social media marketers now have a huge opportunity to impact SEO, improve search rankings, and increase revenue generated through organic search. – Jim Yu
Social Media Marketing Quotes 2022
As social media grows and matures, showing a return becomes critical. – Heidi Cohen
Build it, and the will come only works in the movies. Social Media is a built it, nurture it, engage them, and they may come & stay. – Seth Godin
No matter what, the very first piece of social media real estate I’d start with is a blog. – Chris Brogan
Privacy is dead, and social media holds the smoking gun. – Pete Cashmore
Social media is about connecting with customers in a meaningful way – a way the customer determines is meaningful. – Duane Forrester
Social Media Marketing Quotes 2021
The content is fire, social media is gasoline. – Jay Baer. Best digital marketing quotes!
Society is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings. – Rand Fishkin
Social media marketers that partner with their search marketer counterparts are finding success by focusing on content that fuels social media activities and analyzing trends to unlock opportunities and maximize impact and revenue. – Jim Yu
Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way. – Shiv Singh
If search is amazing for knowing a person’s intent, social media is amazing for finding out what’s important to people, and what’s important to people they’re connected to. – Adam Audette
Future of Marketing Quotes
The future of content marketing is in your hands. – David Hahn. Best digital marketing quotes!
One way to sell a consumer something in the future is simply to get his or her permission in advance. – Seth Godin
Our digital future is about enabling better productivity and decision making to enjoy a better quality of life. – Yacine Baroudi
The big thing is that the future of digital will be about marketing. It won’t be about advertising. – Rishad Tobaccowala
The future of business is social. – barry libert. Best digital marketing quotes!
The future of SEO is here: understanding and marketing to specific and defined audiences through search engines. – Adam Audette
If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention. – Rae Hoffman
If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention. – Ray Hoeffman
My real passion lies in SEO. I can’t help but get my hands dirty when it comes to ranking websites and it turns out I’m pretty good at it as well! SEO has changed wildly across the last 18 months and it’s this constant change that keeps me hooked, testing and experimenting as I go. – Matthew Woodward
My rule of thumb is to build a site for a user, not a spider. – Dave Naylor. Best digital marketing quotes!
People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. – Brian Halligan
People who don’t know the good and bad side of SEO thinks that it’s all the same banana and they could simply hire the cheapest provider with the most promises. While this is a sad truth that’s happening today, we can do something about it. – Sean Si
Marketing Quotes to Attract Customers
Once you build it…you may still need Google AdWords. – Jennifer Mesenbrink
If you can’t measure it, you can’t manage it. – Peter Drucker
There’s been so much fear pushed around the web about reciprocal link exchanges and link trading programs that the message has been muddled up into the completely nonsensical “never link to someone who links to you.” To my mind, that’s a touch of lunacy. – Rand Fishkin
Think like a publisher, not a marketer. – David Meerman Scott
This is a learning process and sometimes you have to fall in order to learn things. – Christine Korda
This is the era of less is more with SEO. – Adam Audette. Best digital marketing quotes!
We’re all learning here; the best listeners will end up the smartest. – Charlene Li
We’re sharing things in our lives every day that we wouldn’t have picked up the phone to talk about ten years ago. – Gary Vaynerchuk
It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle. – Bruce Clay
Quotation for Digital Marketing
Effective questioning brings insight, which fuels curiosity, which cultivates wisdom. – Chip Bell
Empower your readers with social sharing buttons. – Mike Stelzner. Best digital marketing quotes!
It’s a good idea to understand how to work [Bing and Google] for maximum SEO and ranking benefit. – Debra Mastaler
Less is more. Keeping it simple takes time and effort. – Jeff Bullas. Best digital marketing quotes!
Markets need to build digital relationships and reputation before closing the sale. – Chris Brogan
Measurement is like laundry. It piles up the longer you wait to do it. – Amber Naslund
Leverage the strength that you have: that no one else can be you. – Todd Wheatland
Internet Marketing Quotes
Even the best SEOs are not magicians. They can’t simply place a site at the top of the engine when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you’d see a whole lot more millionaire SEOs. – Jill Whalen
Every day I feel really great to work with the team I work with and the clients I work with; it’s like my job is just to match great clients with great people. – Wil Reynolds
Everyone has their own code. Mine personally is started with – ‘their are no hats, only1 goals.” – Todd Malicoat
Focus on how to be social, not how to be social. – Jay Baer. Best digital marketing quotes!
Positive Digital Media Quotes
The attention economy is not growing, which means we have to grab the attention that someone else has today. – Brent Leary
The cost of being wrong is less than the cost of doing nothing. – Seth Godin
You can’t expect to just write and have visitors come to you – that’s too passive. – Anita Campbell
You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand. – Adam Audette
You want to invent new ideas, not new rules. – Dan Heath. Best digital marketing quotes!
Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change. – Jill Whalen
Google only loves you when everyone else loves you first. – Wendy Piersall. Best digital marketing quotes!
I am all for conversations. But you need to have a message. – Renee Blodgett. Best digital marketing quotes!
Crawling is not a guarantee you’re indexed. – Rand Fishkin. Best digital marketing quotes!
Create something people want to share. – John Jantsch. Best digital marketing quotes!
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them on behalf of your client. – David Ogilvy
Running with the herd is not always a great idea; be unique, and the links will come. – Debra Mastaler
Search marketing only has a 1.5% mindshare of the average Fortune 500 CMO. – Brian Featherstonhaugh
The time has come to ask yourselves does your blog suck … and what are you doing to change it? – Michael Gray
There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page2. Those days are long gone. SEOs that do well today dedicate serious resources (time, money, and skilled labor) towards their link building campaigns. – Brian Dean
Getting a Like is easy. It’s a light action. Anything else requires trust. – Jon Loomer
Give them quality. That’s the best kind of advertising. – Milton Hershey
Best Marketing Quotes 2022
Bring the best of your authentic self to every opportunity. – John Jantsch
Commit to a niche; try to stop being everything to everyone. – Andrew Davis
SEO is a noun, verb and adjective. – Todd Malicoat. Best digital marketing quotes!
Don’t Build Links. Build Relationships. – Rand Fishkin. Best digital marketing quotes!
SEO is not rocket science, you just need to use your head. Best digital marketing quotes!
You can’t push your sales messages on your fans too often. – Andrea Vahl. Best digital marketing quotes!
Increasingly, mass marketing is turning into a mass of niches. – Chris Anderson. Best digital marketing quotes!
90% trust peers on social networks (even strangers); only 15–18% trust brands. – Danny Brown
Best Quotes for Digital Marketing
Authenticity, honesty, and personal voice underlie much of what’s successful on the Web. – Rick Levine
The paradox is the more info you give away, the more people will buy what you have to give. – Brian Clark
The success of a page should be measured by one criteria: Does the visitor do what you want them to do? – Aaron Wall
We need to move from numbers keeping scores to numbers that drive better action. – David Walmsley
You can never go wrong by investing in communities and the human beings within them. – Pam Moore
You can’t expect to just write and have visitors come to you- that’s too passive. – Anita Campbell
SEO is not only seen as rocket science BY THOSE WHO ALREADY KNOW IT. – Danny Sullivan
Integrating your search and social efforts brings better brand visibility and higher conversion rates. – Jim Yu
If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle. – Jim Stengel
You can’t just place a few Buy buttons on your website and expect your visitors to buy. – Neil Patel
Famous Quotes about Digital Marketing
The objective is not to make your links appear natural; the objective is that your links are natural. – Matt Cutts
SEO is an every changing world, what’s best now may not become the best tomorrow. Best digital marketing quotes!
When people feel insecure about something, they look around for validation. Show them that other people trust you. – Francisco Rosales
SEO can be broken down into profitable activities, but when combined, it is associated with third party controlled risk. – Col Skinner
The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks. – SEO Refugee
Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there. – Tony Hsiesh
Until Facebook came along, there was hardly anywhere on the public Internet where you had to operate with your real name. – David Kirkpatrick
We have embarked upon the world’s largest and longest cocktail party, and every issue imaginable is up for grabs. – Geoffrey Moore
Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic. – Adam Audette
You can chase whatever keywords and phrases you like, but at the end of the day it’s all about those conversions. – Matt Webb
Digital Marketing Quotes Long
If you make listening and observation your occupation, you will gain much more than you can by talking. – Robert Baden-Powell. Best digital marketing quotes!
If you want to succeed you must take action now and start learning from your failures. This doesn’t mean that you shouldn’t learn, what it means is that you need to implement what you learn and see what works best for you and your market. – Garret Peirson
Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again. – Amrita Sahasrabudhe
In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web. – Rand Fishkin
In a way, the Web is like your Hollywood agent: It speaks for you whenever you’re not around to comment. – Chris Brogan & Julien Smith
Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity. – Lori Taylor
Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing. – Paola Antonelli
SEO stuff is okay. It’s okay. This is something that we are used to. We are used to change. If there’s anything that SEO can be assured of, it’s that things will change tomorrow, that things will change next week. No one is better prepared to handle change than we are. – Rand Fishkin
Digital Marketing Importance Quotes
SEO’s are the new real estate developers. Our skillset gives us an amazing opportunity to develop an audience on the cheap. – Brian Provost
Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble. – Ian Schafer
It is essential that marketers dig deeper into search, social and local mobile data to understand how they all work in tandem with impact ranking. – Jim Yu
What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships. – Jim Stengel
This type of person thinks that they need to know everything and never implement anything that they learn. If you want to succeed you must take action now and start learning from your failures. This doesn’t mean that you shouldn’t learn, what it means is that you need to implement what you learn and see what works best for you and your market. – Garret Peirson
We want to know what consumers are looking for, what their values are, and how we can meet their needs. It’s not just about Big Data; it’s about translating that into truth.- Gayle Fuguitt. Best digital marketing quotes!
White hat SEO is not about manually submitting and being squeaky clean. It’s not about wasting your time doing pointless bullshit in hopes you rank a year from now. It’s about crushing Google with extreme strategic links. – Alex Becker
Social networks are a terrific window into human behavior; you can judge what a niche responds to and market to it more effectively by watching for trends and interacting with influential people in the network. – Debra Mastaler
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. – Steve Jobs
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.- Douglas Adams
Always seek link opportunities and suitable linking targets; because once you’ve reached the top, your competitors will never stop in trying to outrank you – make this part of your campaign’s daily tasks. – Jason Acidre. Best digital marketing quotes!
But let’s pretend there was a secret set of rules. Ten things that everyone said you absolutely HAD to do. Would you do them? Would you really? Would you voluntarily follow the exact same template that everyone else was using so that you had zero chance of standing out? If you would, you’re a moron. – Lisa Barone
From the Author
Digital marketing is a field that’s constantly changing and evolving. It’s amazing to see how much the industry changes in just one year. As we’re working on our 2019 blog post, these are what we think are this year’s best digital marketing quotes.
In this digital age, everyone is an influencer. Marketing is an ongoing dialogue between businesses and their customers, so it’s important to keep the conversation going with quotes that capture important marketing insights. Here is a collection of quotes that celebrate the art and science of marketing.
As a blogger, I’m always looking for inspiration from other bloggers and digital marketers. I’ve collected a list of my favorite quotes from people in the digital marketing space.