Good Earring Business Names under jewellery has its own story to tell. Though earnings as an individual item are very small in size and cost, the volume of its sale is very big. Now, as the online market is booming, artificial jewelry sales business is boosted to a high level. When starting an earring business, one of the most important things to consider is the name of your business. The name of your business will be the first thing potential customers see and it should be memorable and reflective of the style of earrings you will be selling.